EOS – How One Company Rose to the Top of Their Industry in Seven Years

Evolution of Smooth, or EOS, is a brand almost all of us are familiar with, a brand that has taken over drug stores and mass merchandisers like Luckyvitamin in just a few short years. The little egg-shaped containers in their pastel colors and variety of flavors have appealed to everyone from celebrities to beauty bloggers.

But just how did the lip balm start-up become such fierce competitors in the 100-year-old lip balm industry in just seven years?

Before now, the marketing strategy of EOS lip balm has been relatively unknown, but in an exclusive interview with Fast Company, a detailed analysis of the company’s plan has been revealed.

The EOS lip balm revolution began with an idea – an idea to shake up an industry that has remained largely the same for about a century. But shaking up the industry also meant coming up with an idea that had staying power. They needed a product that didn’t feel gimmicky.

Enter the now familiar EOS lip balm containers.

A second key piece of strategy evolved with a bit of research. While lip balm is often packaged and marketed as a fairly unisex product, it is, in fact, women who are the biggest purchasers. Knowing this, the EOS team filtered out a demographic of millennial women.

Hitting the market with their product, however, was a more difficult task. Finding a buyer for their unique lip balms proved challenging. But they finally caught their big break when a female purchaser for Walgreens showed interest in selling their lip balms.

It wasn’t long after that big box stores, such as Target and Wal-Mart, began carrying the product, and in just seven years, EOS has become a $250 million company that sells 1 million units per week.

Find out more about EOS’ success from Fast Company’s exclusive interview here. Check out the EOS linked in page to learn more.


Former Hawks Ownership Files Lawsuit Seeking Compensation From AIG After Settlement

The current owners of the Atlanta Hawks are offering no opinion on the lawsuit recently filed by the former ownership of the NBA franchise. Atlanta Hawks Basketball and Entertainment LLC (AHBE) filed the lawsuit against New Hampshire Insurance Company/AIG over a settlement made to Danny Ferry, the former general manager. The current owners and their team are not involved in the suit in any way.
The civil lawsuit is claiming breach of contract and bad faith. AHBE believes their policy coverage should have provided protection and paid for covered losses in the settlement with Ferry. AIG reportedly refused to participate in the defense during the case and refused to pay the claim. The insurance company has so far made no comment on the lawsuit or the case. In addition to covering the settlement amount, AHBE is also requesting AIG pay an additional 50 percent penalty of the unpaid loss as well as all legal fees and expenses.

In a report by Forbes, AHBE owner Bruce Levenson sold the franchise in 2015. He is a graduate of Washington University and American University and is a successful businessman and philanthropist. Levenson has been on the Board of Governors for the Hawks basketball teams since 2004. He co-founded United Communications Group (http://www.ucg.com/AboutUs/Ownership.aspx) in 1977 and still remains as a partner today. He is currently on the Board of Directors for IT industry media company, TechTarget and once worked as writer for the Washington Star and Observer Publishing. Bruce Levenson’s past work includes serving on the Board of Directors for the Newsletter and Electronic Publishers Association and as President for the Washington-based “I have a Dream Foundation.”


Securus is helping people experience little moments with their family

Children are a major blessing in any parents life. Parents get to watch their children grow up and give them guidance and advice along the way. Everything a child does is amazing to their parents, from the first steps to their wedding. Parents try to attend everything they can, soccer games, concerts, and plays are all a major part of life with a child. Unfortunately, some parents cannot make it to these little life events because they are behind bars. People make mistakes and they must pay their debt to society, but each missed event is a small wound for both the child and the parent. For most people, there is no way for prisoners to


Securus is a leading provider of prison communications solutions. They work with prisoners every day and they know that most prisoners want to make a deep connection with their family. Prison life is hard, but they don’t want to make life hard for their children. Securus knew that they could do something to make life a little easier for prisoners’ families. Recently, Securus unveiled their video visitation system, and they are confident that this new system will change life for everyone in the prison system.


Video visitation works similarly to a Skype call. Potential visitors submit a time when they would be available for a visit, Securus looks at those times and matches them up with the prisoners’ schedule. Once the call is scheduled it goes through just like a normal video call would. This technology allows families to stay in contact over long distances and makes prison stays just a little bit easier. The system is also allowing prisoners to experience key life events with their child.


 Securus is very proud of their new system and they have been posting videos promoting video visitation on a regular basis. In one recent video, a father gets to experience one of his son’s concerts. When children start a band, attending your kid’s concert is vital, but this father simply could not go. The video starts with the call coming in. When the prisoner first started the call he could see his son and the band. As the band started playing, you could see the father break down in tears of joy. This moment meant so much to him.


 Securus knows that little moments play a huge role in life and prisoners should get a chance to experience them.


Securus Video Visitation – Concert from Securus Technologies on Vimeo.