What comes to your mind when you hear about investing? It is a project that helps you generate profit and become the most influential and prominent individual in the world. Did you know this doesn’t have to be your primary goal to achieve this? Roberto Santiago is an exception entrepreneur. He had a different motive for beginning his business. He still became the most successful business person in Brazil. He is considered the king of entertainment.
What was the primary goal of Santiago’s business? Santiago is a resident of Joao Pessoa. He was born here, grew up here and schooled in Joao Pessoa as well. During this time, he realized that his people never had leisure time. This is because there were no luxury facilities in their area. If you wanted to have fun, you had to travel to access fun joints. Some residents found this time consuming while others found this expensive. The incurred transport was the blocking factor. This is what triggered his dream.
To solve this problem, Roberto Santiago, decided to give his people a recreational facility that would have everything they needed to have fun. His journey wasn’t short, but with the skills he had, everything always fell into place.
Roberto Santiago began by attending Pio-X-Marist College and then the University of Joao Pessoa. He acquired skills in Business Administration. This was crucial to his venture. It could help him in his process of familiarizing with the concept of running a business.
After school, it was time to put these skills into practice. He began by working at Café Rosa, a home décor firm. To Santiago, every opportunity he has in life, counts and is crucial to his journey. He was keen to learn everything that happened in the company. After a while with the funds that he had raised and the knowledge he had acquired, he began his cartonnage company.
The Cartonnage Company began by building cardboards from cartons. Later, it extended to a complete decor company. In fact, it was the most prestigious home decor company.
Despite the success, Roberto remembered this was not his destiny. This is why in 1987, he purchased the land, on which the Roberto Santiago mall is built on today. He had a well-worked plan, by 1989, he launched the mall.
Today the people of Joao Pessoa are the hosts of entertainment. It is other people who come to experience fun at their place. The Roberto Santiago Manaira Mall is a chilling spot for all ages. Families look forward to every weekend to go and bond there.
Roberto Santiago’s dream finally came true. His primary goal of improving the welfare of his people did not block his success. He is considered one of the most influential individuals in Brazil.