Throughout her career in the business world, Lori Senecal has made it a habit of making whatever company she has worked with more successful. A perfect example of this is her time with kbs+. When she came on board to serve as its Global Chairman and Chief Executive Officer, the company had 250 employees. Her leadership helped the company grow to 900 employees. kbs+ soon become one of the top advertising agencies around, and made the list of the best places to work in New York City. In addition, kbs+ was named to the Advertising Ages list for three straight years.
Senecal also helped MDC Partner Network achieve great success during her time there as President and CEO. She was responsible for improving the company’s working models and strategic visions, leading to more growth for MDC. That led to Senecal getting a leadership position at CP+B as its Worldwide Chief Executive Officer, with the responsibility of coordinating and expanding eight offices across the globe. Her efforts helped increase CP+B’s revenues by 21 percent. During her career in advertising, Senecal has worked with some of the most notable brand names in the world. These include Nabisco, Nestle, Sprint, Staples, Molson, and Weight Watchers. She also served as the Global Accountant Director for Coca Cola.
Born in Montreal, Quebec, Canada, Lori Senecal is the youngest of four sisters. She credits her drive to succeed to the motivation given to her by her three sisters while she was growing up. Senecal studied business and marketing at McGill University in Montreal. One of her first successes in the business world was the launch of TAG Ideation, a marketing unit aimed at young adults.
Senecal has earned numerous honors for her achievements in business. According to ideamensch.com, she received the Quantum Leap Award for her leadership skills in 2013. The next year, she was named the woman to watch in the advertising world. Fast Company named her the Most Creative Business Person in 2017. She also mentors young business people.