Things are heating up with Fabletics and Amazon. These are two of the biggest clothing companies out there, and Fabletics is appealing in a huge way to many women. She has developed the type of company that is able to stand out as a force among huge companies like Amazon.
There is a place where Kate Hudson has shined online, but now she realizes that there is a better way to get access to customers that Amazon is missing. With more than 100 physical stores opening in the next week, it is going to be easier for Kate Hudson to get the Fabletics brand out to more people that do not shop online. This is a huge undertaking, but there is room for growth outside of the Internet. Amazon sells a little bit of everything, but there are no physical stores. This is what makes Fabletics an excellent competitor. People may be anxious to see how this competition is going to play out for Fabletics.
The core of the Fabletics audience right now is online, but there are already a few stores spread throughout the United States. These stores are profitable so it makes sense for Kate Hudson to pursue the possibility of more stores. The reality is that more people will interested in getting to try on the clothes for Fabletics when they can just go straight to the store. This is not something that Amazon has the ability to offer. This is where Fabletics has room to show up as a different company and present people with different options.
Amazon sells a variety of different clothes, and this online store could possibility offer more selections because this is a brick and mortar location. That is the competitive advantage that Amazon has. That is what has led this company to capture about 20% of the clothing market. There is strong potential for Fabletics to upset the nature of the Fabletics lead though, and it all has to do with the strength of these new stores that are opening.
All of the new stores will not open until right away, but there will be a chance for this company to grow and gain much more exposure as the new stores open. It will be about 5 years to get all the stores in place, but this a long 5 years that will gives the brand a lot of time to catch on with the customers that are still not doing much shopping online. It is a possible that this will become the leader in clothing for women that are interested in nice clothes that fit well. This is a company that has the ability to reach lots of women that are trying to get something to wear to the gym right away. That is the amazing thing about this brand. It caters to a crowd that has been waiting for a line of athleisure clothes that are stylish. This is a competitive advantage that Fabletics has over companies like Amazon.