Avoid the Mistakes Committed by the University of California

The University of California at Davis recently paid consultants $175,000 to sink negative online postings after the pepper spraying of protesting students in 2011 by university officials.  The plan, however, did not work as well as hoped with students quickly set the web and Twitter ablaze with posts about what the leaders had done. While university officials planned to have news of the event fade from the first page of Google, the result was that it will remain cemented there and in the public’s mind for a long time to come.
Darius Fisher, president of Status Labs, says that online reputation management can be very tricky calling it a type of public relations that people hope they never have to encounter. This hardworking executive has been profiled in many top news magazines including New York Times, New York Post, Inc Magazine, Daily Beast, Business Insider about online reputation management. He says that officials at the school should have taken a deep breath and not reacted so quickly to posts on the Internet. Furthermore, Fisher adds that if the university would have spent as much time focusing on solving its problems as it did on controlling their online image the incident would have soon been forgotten.
Darius, a graduate of Vanderbilt University, says that it is important for universities to be proactive in controlling their image. As officials saw that this issue was going to be a problem, they should have been taking steps to control the damage ahead of the issue coming to the public’s attention. Furthermore, he says that it is important to work with a professional who has experience in your industry or who has positive feedback from others in your industry. Darius has worked with professionals in startups, real estate, technology, government and many others since founding his company headquartered in Austin, Texas.