Eric’s Early Life, Educational Background And Early Ventures
Eric Lefkofsky is a native of Detroit, Michigan. His father worked as an engineer while his mother taught at schools. The Lefkofsky’s moved out of Detroit and raised Eric and his two siblings in a nearby suburb called Southfield in Michigan. Eric Lefkofsky completed his schooling there, graduating from the Southfield-Lathrup High School in 1987.
He then applied and was successfully admitted to the University of Michigan in Ann Arbor. Eric was a bright student in both college and school and graduated with a bachelor’s degree from the University of Michigan as a valedictorian in 1991. Later, Eric completed a law degree at the University of Michigan in 1993 and become eligible to practice law.
While studying in college, Eric Lefkofsky sold carpets. He also partnered with a college buddy, Brad Keywell who would later become a major partner and investor in his businesses to purchase a clothing company that they eventually resold. Lefkofsky then started Starbelly, which was an early online marketing company that specialized in creating online promotions. It would become a predecessor to the famous internet marketing company now known as Groupon.
Eric Lefkofsky’s Innovation And Entrepreneurship
Eric Lefkofsky has helped create and co-found numerous logistics, marketing, and analytical companies. They include firms such as Groupon, Tempus, Echo, Media Ocean, Uptake and Inner Workings. Mr. Lefkofsky also has his own venture capital firm called Lightbank, that primarily invests in tech companies that develop new disruptive technologies.
Groupon, one of Eric Lefkofsky’s most famous companies was co-founded with a college friend, Brad Keywell, whom he had previously partnered with a clothing company. It allows customers to find exclusive promotions and deals on the web for services and products in the hospitality, clothing and many other sectors. For retailers or service providers, Groupon lets them acquire a lot of customers at once in exchange for offering a promotion or discount through Groupon.
InnerWorkings is a marketing company that Eric Lefkofsky helped to co-found in 2001. It was originally formed as an alternative to the existing print management supply chains that existed in the United States. Today, InnerWorking streamlines an entire marketing campaign in one platform to reduce costs and cut down on waste. The company also uses data collection, analytics and streamlining of marketing processes to make marketing more simple and less expensive. Services are done by InnerWorkings also include the traditional printed items such as flyers, temporary displays, and retail fixtures.