Fabletics Increases Its Percentage Share Of The Market

Fabletics is a fitness apparel firm that is run by Kate Hudson. The company transacts with its customers on a monthly membership platform. If you register as a Very Important Member (VIP), your first fitness apparel will cost you $25, and in addition to that, you’ll also get a discount price on particular deodorants. As a member of Fabletics, you will not be forced to pay the monthly membership fees. But the main point of joining is that you get fitness clothing that is customized for you on a monthly basis at discounted prices such as 2 or 3 pieces for $49-$59 despite not paying the monthly subscription.

 

When one register as a member, you are required to take a survey about the types of workouts you perform and what styles of fitness clothing you would like i.e. tanks, shorts, capris, etc. Then at the start of every month, exercise apparels are selected according to your taste.

 

The quality of Fabletics clothes is good in comparison to the price paid. Their garments are durable compared to their competitor’s apparels sold at the same price. Fabletics also has a wide array of styles to match one’s workout plan. Their mode of fashion varies from bottoms with solid colors to very simple tanks, but in store, they’ve very fantastic fitness clothing with sheer fabrics, bold patterns, or cut-outs. No one can miss something to suit them at Fabletics.

 

Fabletics apparel’s value for money stands out above their competitors considering what one would get for $50 or less. So, if you do your calculations for what you would purchase at another online store for $50, you would notice the difference. Finally, Fabletics website has a beautiful theme as its homepage and is easy to use i.e. searching for specific clothing or adding your cart of your apparels.

 

About Fabletics

Don Ressler, the CEO of JustFab Incorporated and Adam Goldenberg, founded Fabletics alongside Kate Hudson. The company came up as a result of a gap that realized by the trio in the activewear market. The grouped pick pointed many luxury brands, but none of them sold high quality and stylish sports gear at an affordable price for men and women. That is why they pulled their resources together to build the Fabletics brand in October 2013.

 

Their motivation for making these apparels was to come up with clothes that motivate one to stay active in situations like sweating in the studio, chasing after your kids, or competing in an Ironman challenge. Fabletics designs are of high quality at fair prices. Their inspiration goes beyond their clothing; they foster a community of individuals who embrace their mantra of living their passion daily.

 

In July 2014, Fabletics ventured into the European market. The countries which it had won a marketplace are United Kingdom, Germany, and France. Later on, in September 2014, Fabletics got a new market in Canada. In October 2014, Fabletics celebrated one year in the market giving a run to its competitors. By January 2015, Fabletics had made shipments of one million. Currently, Fabletics stands in competition with big online stores like Amazon and eBay.