Jeff Yastine is an editor at Banyan Hill. Through his writing, Yastine specializes in locating market trends and advising investors accordingly. Generally, he is skilled at identifying economic trends and highlighting places of profit for investors. With over 20 years of experience as a stock market investor and finance writer, Yastine is a well-seasoned member of the finance world. He was well equipped to become editorial director at Banyan Hill in 2015. In addition to this expertise, Yastine earned an Emmy nomination for his work on television as an anchor and correspondent with PBS Nightly Business Report, where he worked for over 25 years before leaving in 2011. Perhaps most notably, Yastine pre-emptively warned the American public of the 2008 real-estate market crash. He also contributed to research on the financial impact of Hurricane Katrina in 2005.
In 2017, Jeff Yastine followed the growth of Amazon’s business and its plan to merge with Whole Foods. His thoughts and research on the matter have been written about extensively on Medium. In June of 2017, Yastine compared ways in which both companies treat their employees. He emphasized the differing practices of Amazon and Whole Foods to point out how the two might clash upon merging. He pointed out that while Amazon has a “tough,” “unforgiving,” and “corporate” work environment, Whole Foods has quite the opposite. For instance, Yastine writes, “the company’s success has always focused on squishy, very un-Amazonian ideals — such as employee happiness and workplace satisfaction.”
In December, Yastine followed-up on this in another Medium article. He confirmed his June analysis on the unlikelihood of the financial success of an Amazon-Whole Foods merger. Yastine remarks upon the realization that the companies have not delivered the promises that it made when they began merging. Yastine asks, “Where [are] the incredibly low prices Amazon promises?” In asking this, Yastine compares Amazon’s prices to Wal-mart’s consistently low prices and declares that Amazon will simply have to do better in terms of lowering prices with Whole Foods in order to be a serious prospect for investors.
Moving forward, it will be interesting to see what Yastine predicts for investors who are interested in Amazon. The finance expert seems to be mapping his doubt of Amazon’s deal with Whole Foods over the long term.