Growth For Honey Birdette Takes In Both Online And Physical Stores

The continued growth of the Australian lingerie brand Honey Birdette has continued at such a fast pace across the U.K. and U.S. that the company are hoping to make major advances in the way the company sells its products. In the U.S. the focus will remain on an Online sales approach that has seen Online sales grow 374 percent across the previous 12 months. In the U.K. a growing level of performance in the three physical stores already open has led to Honey Birdette seeking to expand its available locations to a staggering 40 U.K. based stores by the end of 2018.

The growing Online retail industry has proven popular in the U.S. and has resulted in Honey Birdette seek to create a dedicated Online platform aimed solely at the U.S. market. In the U.K. the rise of the Honey Birdette brand has been stunning with the first London Covent Garden location opening in early 2016 and prompting a rapid expansion across the nation with three locations already open; the expansion of the Honey Birdette brand in the U.K. is set to continue with new stores opening across the country through 2018 in major cities, such as Leeds and Liverpool.

Honey Birdette has been one of the fastest growing luxury brands in the world in the 21st century after only being created in 2006 with an eye on providing luxury lingerie and products aimed at both men and women. The brand has been seeking new locations in which to open physical locations that provide an impressive shopping experience led by a local team of Honey’s who make every visit to a Honey Birdette store as much of an event as possible. Founder Eloise Monaghan founded the company in 2006 and still keeps creative control of Honey Birdette making sure each and every garment and product made reach her own high standards.

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