The stepping down of Crispin Porter + Bogusky Chief Executive Officer Lori Senecal has been a major piece of news coming out of the world of advertising. Senecal’s stepping down marks the end of a highly successful run that saw her inject a new energy into the world famous advertising agency. She took to the position of Global CEO at CP+B in 2015 and had previously served as CEO and President of MDC Partners Network. Senecal remained in that role even as she took on the role as CEO with the MDC agency CP+B.
It was under Lori Senecal’s leadership that the firm landed the massive deal with American Airlines in 2015. This was a huge moment as CP+B was able to land the contract after world-famous airline company had previously been with TM Advertising for the past twenty-five years. CP+B’s Chairman Chuck Porter has levied significant amounts of praise toward Lori Senecal for the outstanding job that she has done during her time serving as CEO. It must also be emphasized that Lori is playing a major role in helping the firm to move on in its decision to fill her now vacant role.
Lori Senecal has always had a reputation for having an extremely outgoing personality that blends perfectly with her intimate knowledge of the world of marketing and advertising. She is well known for her innovative approach to advertising that has garnered her such acclaim over her illustrious career in the advertising industry. Check out advertisingweek.com for more.
Lori Senecal’s involvement in the world of entrepreneurship extends all the way back to her days in high school. She was heavily involved in gymnastics and later as a gymnastics coach. She feels strongly that this experience helped her to cultivate her leadership skills that became invaluable in her business life. She also heaps a lot of the credit for her success as a businesswoman towards the influence of her parents. Her parents as well as other key mentors such as coaches during her youth helped her to develop a very precise way of thinking and analyzing the world and this has carried over to her massively successful career as an advertising executive.
Read more: https://www.linkedin.com/in/lorisenecal