Lazaro Brandao, the 91-year-old, longest serving chief executive officer, is finally taking the last bow at Bradesco. After serving for 25 years, the successful leader is confident that Bradesco can do with some innovative strategies from a different leader. Brandao has prompted a succession race that has left many wondering who will be the bank’s choice of replacement. Read for more on O Bradesco, de Brandão a Trabuco:https://www.istoedinheiro.com.br/o-bradesco-de-brandao-trabuco/
In a different scene, the former chief executive officer will temporarily be replaced by Mr. Luiz Carlos Trabuco Cappi, who will assume two executive positions. Well, it looks like Luiz Carlos Trabuco Cappi is competent enough to be trusted with the position. Until March, he will be expected to walk into Brandao’s shoes, consistently crafting successful leadership skills. A new leader is set to be appointed in the same month.
The leadership strategy
The executive leader, whose journey in the banking industry began in 1943, when he was a clerk, is one of the four, finest, leaders Bradesco boasts of ever having. He joins the list of the oldest top leaders this bank has had since it was established. Unlike the normal, negated, expectations when an individual quits such an executive position, Brandao’s decision was upheld. Even for himself, it is a step towards a new dawn for the bank. In a speech to the media personalities, Brandao stated that the new chief executive officer is expected to uphold the employee record of the bank. This is meant to be achieved through maintain the current pool of workers.
New leadership required
Brando stated that the bank would perform better with new leadership. It was a strategy towards continuity. He also added that he independently made the decision to resign. Although Brandao is stepping down from the executive position, he retains his leadership position in the company’s affiliates.
In his term, Brandao facilitated a management culture that worked for the good of the bank’s executives. He promoted most junior workers as well. Consistently giving his teams the chance to grow, he focused on internal recruitment. Brandao expects the new leader to maintain that. As Trabuco takes over for a short while, he shall be expected to observe maintaining the pool of workers.
Bradesco’s policies in leadership
In 2016, Bradesco registered a 1.2 % loss in shares. To combat that loss, the company, under the leadership of Brandao, implemented new leadership policies. The first leadership policy dictates that the chief executive officer must be between 65 years and 67 years old. This gives Trabuco until next year to select his successor.
Before 2009, Luiz Carlos Trabuco Cappi was the vice president of the company. Luiz Carlos Trabuco Cappi has been instrumental in developing constructive operational portfolios for the company. With a focus on generating strong clientele relationships, he landed an executive position at the board. Luiz Carlos Trabuco Cappi has been the president of the firm since March, 2003. Mr. Cappi’s experiences extend to ANAPP, where he served as the president.
Cappi’s Personal profile
LuizCarlos Trabuco Cappi does not boast of his excellent academic credentials. He is an alumnus of USP’s Sociology School. He also pursued arts from the same institution. Cappi’s capabilities can barely be ignored as he has invested his time and effort in developing a dynasty. Known for his strong managerial skills, Luiz Carlos Trabuco Cappi, has, performance wise, led Bradesco Bank to experiencing higher profit margins.
Luiz Carlos Trabuco Cappi is a fitting choice for Brandao’s replacement. Even if it is only for a short while, his input will be worth it. He has registered excellent performance since he joined the company. Visit: https://pt.wikipedia.org/wiki/Luiz_Carlos_Trabuco_Cappi