What Gives Fabletics a Competitive Edge?

People believe that establishing a working out lifestyle is one of the hardest thing. Well, it all depends on how motivated you are. As for me, I believe that how you feel plays a very big role on whether you will have the will to work out and if so, for how long you will be able to go. One secret to feeling good when working out is simply wearing comfortable sports attire that matches with your style and personality this will give you the confidence boost to keep working out longer. If you are yet to get a store that has stylish workout gear that fit your lifestyle, then you are yet to try Fabletics.


Fabletics was launched in the year 2013 and in the short time that this company has been in existence it has clearly shown signs of taking over this industry. Growing to over $250million dollars in three short years shows that the company is no joke. At this point, they are competing with the movers of the industry, including Amazon.


To be ahead of the game, Fabletics has established genius strategies that are backed up by extensive research. This strategies make Fabletics a winner, regardless of the direction that the market or clients may take. Let’s have a look at some of those strategies.


Advertising is one of the major reasons behind the success of Fabletics. Fabletics understand that in order for more people to be aware about their brand, they have to spend money in advertising. They have invested in celebrity advertising where they feature Kate Hudson in most commercials. Kate models most outfits and in some kind of way assure people that the Fabletics style is what any fashionable person would rock.


Other than advertising, Fabletics derives its success from data mined on social media. They do not take the opinion of their clients. They use the information obtained on social media to improve their products, both in their online and offline stores. Fabletics also utilize social media to give people insight on their future trends and products.


Today if you visited Fabletics’ online shop, they will give you the option of becoming a VIP member. You don’t have to pay anything to become a member. In facts, the perks of being a member are so many that you will feel as if you are being paid to be a member. As a VIP, your shopping experience becomes customized as you virtually interact with their professional designers. Next, you are privileged to purchase items at highly discounted prices. As a VIP, you are credited $49.95, every month. However, this is entirely up to you. If you don’t feel like shopping in a certain month, you can skip the month without incurring any charges.


Fabletics is also loved for the fabulousness if it’s designs. Their apparels are nothing near boring. They are made to encompass quality, comfort and style, all in one garment. And that is Fabletics for you.